Keeping track of all the most effective social media techniques can be dizzying. There’s no golden rule or master trick that works across all platforms. Even if there were, it would probably be outdated in a month. Why? Because effectively using social media requires Rubik’s Cube-like logic. There are so many different platforms to keep…
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Ten Strategies To Simultaneously Build Your Email List And Generate Leads
Think email marketing is gone? Think again. Last year alone, 44 percent of email recipients disclosed to making a purchase based on a promotional email they received. Email is one of the most personal, customizable forms of online marketing. And it works. As smart marketers and small business owners, we’re always looking for better ways…
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Six Reasons Why Your Company Should Be Podcasting
Want to increase your marketing power? If you haven’t considered podcasting yet, NOW IS THE TIME. From advertising, content marketing, to video marketing, there are so many ways you can harness the advantages of what podcasting can do for your business. When used correctly, podcasting can have major benefits for your business. It makes sense…
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Are You Missing this Key Driver of Social Media ROI?
Attribution problems are likely the most significant barrier to social media ROI in the market today. The reality is that social media does a great job of starting the conversation, but many times it isn’t the “last” place someone searches before making a purchase. Therefore, there are several sales that social media influenced that go…
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3 Simple Steps To Grow Your Email List
How many people walk into your office or store each day? What about your social media pages or website — how many people visit you there? Smart businesses know the importance of staying in touch with new and potential customers. And while there are a number of channels you can use to stay connected, no…
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Small Business Websites: Don’t Make These 6 Common SEO Mistakes
Small business owners need to be well versed in SEO to get maximum traffic to their websites. Here’s how to get started. In the last decade plus that I have had the opportunity to work in the search engine optimization (SEO) industry, I have been fortunate enough to come into contact with many small business owners looking…
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Best Practises For Optimizing The Return On Social Media
Despite much of the hype around social media “Buy” buttons and shoppable links, social channels such as Facebook, Instagram, Twitter and Pinterest continue to drive only a small portion of online retail sales. In fact, according to the Custora E-commerce Pulse Holidata Report, less than two percent of e-commerce sales last Christmas were attributed to…
Read MoreTop Five Content Analytic Tools (That Are Free!)
Google Analytics Google Analytics is the go-to platform for countless of marketers, because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. After you enter the Google Analytics code into your website’s HTML, the service will measure certain goals for you, including which pages a visitor clicks on,…
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Should My Business Have a Podcast?
The times they are a-changing. The abundance of new technologies means that the way a business markets itself has transformed dramatically in the last few years. Livestream video is now everywhere and is one of the top marketing trends of the moment. But what about podcasts? They may not be new, but they are certainly…
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How To Get Started With Podcasting For Marketing
Thinking about harnessing the power of podcasting for marketing purposes? Here we’ll take you through why podcasting is a fantastic tool to deliver your message and how to get started. Why People Are More Open To Podcasting for Marketing It’s important to understand the reasons why people are becoming more and more receptive to podcasts…
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