In July 2014 the Canadian Anti-Spam Legislation (CASL) came into law and presented some unique challenges to businesses across Canada, The law has been reviewed by prominent Canadian lawyers like Barry Sookman as one of the broadest and most restrictive email marketing regulations in the world. The new laws governing electronic marketing practices came into effect primarily…
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#DSrupted 2015: Big Brands And New Players Meet In Toronto
Following last night’s speakers’ dinner at a bistro on Spadina, the main event has arrived! DSrupted 2015 is happening today at 25 York Street, behind Union Station, Toronto. The hashtag for today is #DSrupted. Toronto is a hub for established, and new, digital signage and related businesses. This year’s impressive sponsor list reflects the huge buzz Toronto generates…
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Why Your Small Business Needs A CRM
CRM software is not new. Yet a surprisingly large number of small companies are late to adopt the technology. Many clients we work with have been cautious about jumping into a Sales and Marketing approach which centres around a CRM because they have a perception that the tools available would be too complicated and/or out…
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EMAIL MARKETING: THE BASICS
Email Marketing 101 Email marketing is a great way to reach your customers where they are without spending a lot of money. But it’s a big responsibility, too—people don’t give their email addresses to just anyone. Thinking about starting a company newsletter? Here are some tips to keep in mind. Make it easy to subscribe….
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THE BIG VALUE OF YOUR DATABASE AND HOW TO MAKE THE MOST OF IT
Partnership Marketing: Using data as collateral So you’ve built a respectable sized database for your SMB. Now what? How do you use your database to leverage corporate relationships and media partnerships? A large and/or engaged database of prospects, customers and stakeholders can be an extremely powerful marketing tool if used correctly. When done right, SMBs can…
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LIST RENTAL COWBOYS. HOW TO DO IT RIGHT
List Rental – Ways To Avoid The Cowboys One of the big reasons why list renting or buying gets such a bad rep is because of many less than reputable list vendors vying to get your marketing budget. The fact is there are a lot of cowboys out there. Chancers with a few thousand dodgy contacts which may…
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8 KILLER TACTICS TO GROW YOUR EMAIL MARKETING LISTS
Email List Building The super clever folk over at Hubspot recently recently published a helpful set of tips to give small business the tools to grow their opted-in email lists. Here’s eight of our favorites: 1) Create remarkable email content. Your content needs to be amazing if you want people to stay subscribed and forward…
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TEN MUST-TRY SOCIAL MEDIA SOFTWARE TOOLS FOR BUSINESS
We love to offer ideas to our customers about new tools to try and one of the friendly chaps on the team suggested we share some with you too. There are soooo many tools out there now that its hard to choose just a few but, well, you gotta get started somewhere. Without further ado,…
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TOP FREE EMAIL MARKETING TOOLS FOR SMALL BUDGETS
Many popular email marketing software programs offer free trials, but few offer full-fledged plans that are completely free. Those that do typically limit the number of contacts to which you can deliver, though this should not be a problem if you’re just starting out in email marketing or have a small contacts list. Some email…
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