Thinking about harnessing the power of podcasting for marketing purposes? Here we’ll take you through why podcasting is a fantastic tool to deliver your message and how to get started.
Why People Are More Open To Podcasting for Marketing
It’s important to understand the reasons why people are becoming more and more receptive to podcasts over other marketing channels. It really comes down to time and multi-tasking.
Podcasts have a unique way of allowing the listener to complete other tasks while also taking in what you have to say. Any busy parent, commuter or runner can easily plug their headphones in and press play. You have to remember that not everyone has time to sit down and read a book or watch a video. Podcasts offer the opportunity to walk the dog, clean the house, or do the laundry. Which is why using podcasting for marketing really is a no-brainer.
Getting Started With Podcasting
When you incorporate podcasting into your business marketing strategy, you want to make sure what you create is worthwhile to you and your listeners. The first step to creating your podcast is working out what your goals are. Are they to bring in new customers, increase sales, or generate new followers? You will also need to differentiate from other weekly business podcasts. This can be done through research. Researching popular business based podcasts can help you to create a niche and angle which may not have been done before. Or you may present more insight into an already existing podcast subject where you can offer better information.
Quality Counts
After you have figured out your goals, angle and content, you will then need to record your podcast. For recording purposes, it’s best to purchase a high-quality microphone along with a high-quality computer. It’s very important to commit to the sound and quality every episode. Your listeners will know if you’re an amateur starting out or a professional and listeners expect businesses to be professional.
A podcast for marketing purpose needs to be professional sounding to generate the interest of your target audience. Take your time and invest in creating a quality podcast.
Remember The 3 Ps
After the creation of your podcast you need to use the 3 Ps: promote, promote, promote. Promotion can be done by a few means and this includes, but not limited to:
- Sign-ups
- Subscriptions
- Advertisements
- Website exposure
- Social media exposure
- Email marketing
- Podcast directories including Podbay.fm and iTunes.
All these methods are ideal for marketing your podcast and promoting it well. Remember the more you advertise your podcast, the more people will listen to it.
In Conclusion
Podcasting is becoming a fast and innovative new media marketing tool for businesses right around the world. By harnessing the power of podcasting for marketing, your business can not only increase its brand exposure but also generate more sales and followers. Podcasting is an art-form to get right so you can stand out from your competitors. By taking your time to create an interesting and entertaining podcast you can really provide your listeners with more than just knowledge.
This post is an edited version of an original post: http://ecmetrics.com/benefits-podcast-marketing-tool/