There are lots of tools out there that are designed to help digital marketers get insight into what works when it comes to content marketing and social media. One of those tools is BuzzSumo.
BuzzSumo gives you insight into what content is working and the influencers that are amplifying the content. More specifically, with this tool you can search content shared on social media, either by keywords, authors or from specific domains. BuzzSumo will show you which content was shared the most and you can sort based on the total number of shares or based on a particular social channel. You can filter your search by searching only the last 24 hours, 7 days etc, and you can search specifically for articles, videos and more.
If you would like to check out who the most influential people are within a certain topic, there’s a search field for that as well.
All these features and more is available with BuzzSumo. To find out more, check out the BuzzSumo website.