The Canadian and US workforce is changing. Social media and the rise of the Millennial generation’s unique buying and selling behavior is effecting change in how employers and sales teams do business. This month’s #SalesProChat will consider the changing dynamics of buying, selling and managing the generation that are now the majority of the workforce.
More Millennials are moving up the ranks in organizations and taking over buying power from their Baby Boomer colleagues. This means that Millennials will be selling to their own peers, allowing them to be more perceptive of their specific needs and preferences, such as wanting immediate access to critical information and demanding more mobile-enabled solutions and offerings.
Millennials are the largest generation since the Baby Boomer generation, meaning everyone currently in the workforce – as well as the future workforce – will be targeting them as buyers as well.
While some have doubts as to how Millennial sales reps will perform, it’s time to put those doubts to rest, because Millennials have all of the right ingredients to be the best employees and most successful sales generation yet!
Join #SalesProChat on March 31st at 1:30 ET / 10:30 PT to discover:
- What is the difference between selling to Millennials versus Gen X?
- What are your top tips to help employer brands attract, engage and retain Millennial sales pros?
- How are Millennial workers using social media to engage with prospective customers?
Business leaders, sales professionals and high-profile industry experts from across Canada and the US will come together on Twitter to share tips, strategies and enjoy lots of virtual networking.
