podcasting

Podcasts

Iceni Marketing has worked with lots of awesome brands to create engaging and popular podcasts with oodles of supporting content.

Our podcast production and marketing services will improve your branding, SEO, social selling strategies and drive new audiences to your website.

Deliverables include:

  • Script development – Creation of intros, guest bios, questions
  • Edited podcasts – shows come with intro and wrap-up music/voiceovers. Typically, 8-15 mins per episode.
  • Edited transcriptions for each show. 1000-4000 words each (dependent on length of podcast).
  • Summary posts with embedded podcast / linked button, meta description, image, linked terms. 300-600 words each with images
  • 4 x unique messages per show shared on Twitter, Facebook or LinkedIn
  • Editorial account management including guest outreach and appointment setting
  • Episodes hosted on tools such as BuzzSprout with meta, description and images
  • Integration with, and distribution through, iTunes and Google Play to help reach large new audiences
  • Branded podcasts – including your own music and voiceovers
  • Experienced podcast hosts

Interested in creating a series of podcasts? We provide these additional complementary services for series of 6 episodes or more:

  • Editorial Calendar
  • Multiple series (e.g. 3 episodes per series – each episode published weekly or bi-weekly for constant drip of fresh and engaging content with SEO friendly descriptions) on iTunes, BuzzSprout, Stitcher other high-traffic directories with unique RSS feeds.
  • Hosting of audio shows on YouTube with 1 image in WAV or equivalent file format
  • Guest hosts available including B2B social media influencers

Series themes we help with include: Leadership, Sales Strategy, Social Media and Tech, IoT, HR, Recruitment, Training, Compensation, Retail, and Digital Signage. Podcast clients and partners include DisruptHR, Canadian Professional Sales Association, WorkingTech, InnovateWork, CleanAlert, Jeca, Widen and our partner online trade magazine, The HR Gazette.

Additional services include:

  • Creation of slides to accompany the audio hosted on YouTube (6-8 slides) including upload, categorisation and meta descriptions
  • Promotional messaging, boosted social media posts, email marketing campaigns – speak with an Iceni rep.
  • Website Audit – Get the most juice from your new content with a website crawl and SEO analyse – speak with an Iceni rep.