Rand Fishkin uses the ludi
crous title, Wizard of Moz. He’s founder and former CEO of Moz, board member at presentation software start-up Haiku Deck, co-author of a pair of books on SEO, and co-founder of Inbound.org. He has been working in the industry since 2002 and his work has led him to numerous international speaking opportunities and partnerships with major companies such as Google and Facebook. Be sure to look out for his trademark “yellow shoes” that he wears to every conference or speaking engagements he attends.
Website- https://moz.com/rand/
Twitter- Rand Fishkin (@randfish)